The last page of the calendar features an overview of Makita’s most successful classic tools. And to underscore the brand’s resilience and performance, the calendar was made with a precision-perforated metal plate and bolted with massive nuts.

The calendar was a powerful tool for impressing Makita’s key account customers. Numerous recipients reported back to us, thanking us for the elaborately designed calendar. What’s more, over 60% of all key account customers immediately ordered from the new product catalogue and the Makita website also recorded a marked increase in traffic.