Cannes Lions
MADRE, Buenos Aires / COCA-COLA / 2010
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Guillermo Ochoa (Mexico´s national football team goalkeeper) woke up very early one morning, at dawn, like he does every day that he trains, knowing this day was not going to be like every other day. He’d slept like a baby. Not that he was expecting the final of the World Cup, but it was a training that would prepare him for a possible final.Besides the challenges that come with each training session, Powerade proposed another one: One that would test his reactions, his reflexes, his physical capabilities and his ability to keep the score down to zero.How?By intercepting the ball in two games at the same time, in two football fields united by his goalpost. Ochoa versus two teams with eleven players each. The outcome is real and he intercepts all the shots that he can. Some goals were scored in his goal, and some he was able to save, but that´s just incidental. The important thing is that he gave it everything and showed clearly the strengh of the Mexican spirit and the intensity and perseverance of Powerade Mexicano.
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