“UNUSUALLY” is a communication concept we have incorporated into everything we create for Pause (an exclusive HiFi store), so we wanted to create an ad that was unusual, so unusual that you can't actually read what the ad is communicating, due to the sound vibration.

Click on the logo, and all will be revealed…Solution:Using flash, it helped us in generating the vibration behind the letters, which calculates in a way that never uses the same coordinates. The mouse capture is nothing new, but it's executed so you don’t even notice its pulsating with the ad.