We created the world's first chess game with a powerless queen which was launched by Tania Sachdev, a top chess influencer, wherein the visitor played with a powerless queen (no moves allowed) against the computer which had a powerful queen. This was rolled out as a #PowerlessQueen challenge across social media challenging people to try and win. As people lost, we prompted them to share the message on their social feeds and also donate to the cause so that they can empower a girl child with education. The idea showcased how difficult it is to win in chess and as a metaphor in society as well when the queen is a powerless one. Hence proving how societies cannot win if its queens (women) are not empowered.

The game was launched through a campaign video on Youtube and a campaign website. Well known chess social influencer Woman Grandmaster Tania Sachev shared the video via social platforms (Twitter, Facebook & YouTube) in which she challenged people and fellow chess players to play the game on the website. People accepted the challenge and soon it spread across social media. Those who lost could take two actions: they could share their experience on social platforms like Twitter & Facebook as well as donate to the cause of Nanhi Kali for the education of the girl child.

Along with the mobile friendly website, we also launched a mobile app where one could play the game and donate as well. Not just global chess influencers but Ace Photographer Atul Kasbekar too shared and endorsed the campaign. Chess Celebrity Anna Rudolf created a youtube video showcasing how she lost with a powerless queen.

Donations of 40,000 hours of education for underprivileged girls

Earned Media worth 118 Million INR

1.1 Million Views on video

300 Million Organic Impressions with India's national news channel, DD news and NDTV covering it.

52,000+ Game Plays on website

International Chess Grandmasters organically got involved and endorsed the campaign and they were: World Rapid Chess Champion 'Vishwanathan Anand', Hungarian Woman Grandmaster ''Anna Rudolf', Hungarian Woman Grandmaster and Ambassador of Chess and Education & UN Planet 50-50 Champion 'Judit Polgar', Two-time United States Women's Champion 'Jennifer Shahade', Four-time Dutch Chess Champion 'Anish Giri', Five-time Danish Chess Champion and current coach to World number one Magnus Carlsen, 'Peter Heine Nielsen'.

School students from across schools participated in a Powerless Queen Challenge organized by The Chess School of India and The Coach Crew.

Powerless Queen will soon be rolled out as gender-equality teaching tool across schools in India.