Cannes Lions
TRY AS, Oslo / VOLKSWAGEN / 2022
Overview
Entries
Credits
Execution
The film documents a stunt that starts with a Volkswagen ID in a garage. TXT: "A Volkswagen ID updates itself" and "We gave an ID.3 a few extra "updates"". Then we see the wife of an ID.3 owner hands over the key to the VW Crew that start modifying the ID.3. When the owner wakes up and takes the car to job, it suddenly has a lot of strange updates like an entertainment system that plays music based on the drivers mood, relaxing mode, etc. It even flies so that the owner can get to job at time... The owner has kind of a melt down...Payoff: "Look forward to new updates. We promise to let you know before it flies".
Similar Campaigns
12 items