Come “Into the Arch” with the new McDonald’s Arch Card. Like many McDonald’s projects this began as a multi-agency pitch to win the Arch Card promotion assignment. After multiple rounds of consumer testing and client revisions, our “Into the Arch with Arch Card” concept was selected. From there we designed not only the Arch Card itself, but the on-pack promotion, the out-of-store promotion, the retail merchandising, the website and the in-store packaging for a completely integrated event. This winning idea was followed with national TV spots that supported the “Into the Arch” concept.

Free $1 Arch Card trial device had an astounding 20% redemption.Total sales of Arch Cards were 49% higher than the legendary McDonald’s Gift Certificates and exceeded forecast by 7.3%.Sales of Premium Chicken Products increased 6%.The Arch Card promotion drove a 9.7% increase in overall store sales—the largest increase since September 2004.