We sent an intriguing Valentine’s email that drove recipients to a charming online video: an experiment that proves it’s possible to measure the weight of a kiss using Kern technology.The aim was to beat Kern’s previous email results: 50% open rates and 25% click throughs to the main site – already high figures due to the niche audience and product. If we didn’t beat these figures, Kern would return to the conventional offer-led email strategy.

Impressive results from a lightweight budget:95% open rate, 60% click through rate and an email response from over half of Kern’s top 50 customers. There was an a additional €62,000 uplift in sales from existing customers targeted. Five new customers and two new resellers signed up which equates to 1,400% ROI. Plus, this was part of a larger campaign that has resulted in a 30% increase in revenue since inception in 2009.

Actual brand value is tricky to measure, but in the words of Thomas Fimpel, Kern Marketing Director, ‘We’re making Kern scales sexy.’