Cannes Lions
OGILVY, New York / WYETH / 2007
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When it comes to hot flashes, night sweats and menopause, women are very open with other women about what’s going on in their life. But there are lot of unanswered questions about menopause, and especially about hormone therapy — answers you should really only get from the experts. KnowMenopause.com was designed with a key goal — to help women overcome their negative perceptions of hormone therapy due to the widespread negative press around the hormone estrogen.
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