Develop the positioning and image of the ÖBB (Austrian Federal Railways) Railjet brand.

The Railjet brand is a byword for safety, comfort, speed and cutting-edge Austrian technology. This was the strategy behind the branding and corporate brand development activities.The logo combines the existing corporate design of ÖBB with a dynamic typeface for the Railjet brand. These elements always appear in combination. The logo was specially designed and was also used as a basis for signage on the train. This ensures a close typographical link between the brand universe and the signage for premium, first and economy class, as well as the bistro and infopoint.

The ÖBB railjet was launched very successfully. It is the first high speed train in Austria and was very well accepted by the passengers and also by the media.