Cannes Lions
THE VIDAL PARTNERSHIP, New York / HEINEKEN / 2006
Overview
Entries
Credits
Execution
Newspaper readership in the Hispanic market is growing but the consumption of the medium was not necessary in order to expose consumers to the conveyed message, “Heineken Premium Light has arrived”.
Outcome
Heineken Premium Light successfully communicated its arrival through an unexpected and impactful execution that broke through the clutter and created news.
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