For Bullring in Birmingham's Christmas campaign, we wanted a create an advert that would sound different to anything else on radio and the usual Christmas clutter. The client wanted the campaign to reflect their status as the number one shopping destination. So we decided to evoke the confidence of their brand by almost saying nothing at all.

Instead it would be the sound of women across Birmingham getting ready for the Christmas party. Capturing the excitement of the season, the anticipation of what to wear, the thrill of heading out for the night dressed to kill.