The creative concept: a persuasive and threatening lobby group.

A lobby group is created for all the executives out there yearning for a Mercedes corporate car. If they do not get their car, they will say they have one! A threat for decision makers, who had better say yes!

Executives can check out the www.maflottesurmesure.com website and estimate the cost per month of their future Mercedes fleet as well as see how much CO2 they will save.

19,000 visits in less than a month on the blog www.jeveuxmamercedes.com12,000 visits in less than a month on the site www.maflottesurmesure.com21% opening rate for the mailing30% click rate for the mailing261 persons subscribed to the group Je Veux Ma Mercedes on Facebook.One of the main French talkshow broadcasted the campaign: 3 million people audience.