November 11th is well known as POCKY day, after the name of a Japanese stick snack. People love sharing selfies with POCKY on social media. Everyone seems so happy except PRETZ, another Japanese stick snack which looks exactly like POCKY .While POCKY dominates November 11th, no one cares about PRETZ. The happiest day for POCKY turns out to be the most miserable day for PRETZ. PRETZ had to do something about it.

On November 11th 2016, we’ve opened PRETZ’s twitter account(That’s right, PRETZ even didn’t have a twitter account until then) and shared a newspaper ad on the same morning.

It says:

Forever Alone.

November 11th is not a POCKY day.

It’s POCKY day and PRETZ day.

PRETZ kept posting tweets such as:

“Hey POCKY, you look great today.”

“Sometimes you have to fight for your right, even if you know you can’t win.”

“You don’t have to empathize me, just follow me.”

At the same time we’ve launched the special website to express PRETZ feelings.?It contains more than 6,000 words, the longest website for a single product.