Almost every major Belgian agency decided to join the action, making it a statement by not just one agency, but by the whole sector. The action was quickly picked up by the whole world. Within one week, over 850,000 homepages were visited. The action got support from the IPA in the UK and the South-African ACA. It also opened a worldwide discussion on Advertising Age, Adverblog, Contagious, Creative Review and various social media