The most Priceless New Year's Eve party in the world. MasterCard wanted to reach consumers globally and help them ring in the New Year in a priceless way. So we took over Times Square and helped make the world's biggest party even bigger by inviting people from all over the world to interact with the huge digital billboards during the New Year's eve coundown celebration. We leveraged traditional, online and social channels to drive engagement and participation in 175 countries and got consumers to share photographs and their favorite moments from 2013 on Twitter, Facebook, Pinterest and Instagram using the hashtag #PricelessNewYear for a chance to see themselves on the big screens. Throughout the night, as the clock struck midnight in every country, revelers continued to interact with the digital billboards in New York making New Year's Eve more priceless - not just for those in Times Square but around the world.