Cannes Lions

PRICELESS WEAPONS

GEOMETRY GLOBAL COLOMBIA, Bogota / COLOMBIA'S MINISTRY OF ENVIRONMENT / 2015

Awards:

1 Shortlisted Cannes Lions
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Case Film
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Overview

Entries

Credits

OVERVIEW

Description

Colombia's Ministry of Environment and Sustainable Development is the government agency in charge of the natural resources of the country and their correct distribution and exploitation.

The Marine, coastal and aquatic affairs division has worked with the agency for over 2 years in the campaign to control the Lionfish Invasion.

Execution

We created designs that solved two major problems: Affordability and Safety.

The designs were conceived only with recycled materials fishermen could find anywhere. We made 4 prototypes of each weapon until we finally tried them on the Caribbean Sea. The design process took 5 months.

The booklets given to fishermen promoting the Lionfish hunt explained step by step how to create a priceless weapon.

Outcome

Results:

The cost of the weapons reduced by 96.4%

Fishermen live with US$ 6 a day. The commercial value of a Lionfish is US$8.

The Ministry has done over 100 workshops promoting the importance of hunting Lionfish.

Similar Campaigns

1 items

1 Cannes Lions Award
LIONFISH

GEOMETRY GLOBAL COLOMBIA, Bogota

LIONFISH

2015, COLOMBIA'S MINISTRY OF ENVIRONMENT

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