This idea demanded that the director 'nail down' a specific set of diverse items from B&Q – with other everyday items appearing to drift up through the shot, seemingly affected by inflation. Mirroring B&Q nailing down hundreds of prices to help the UK make the most of their homes and gardens this spring as the cost of living challenges continue.

With a preference for in camera effects over post, the work was shot with an inverted camera to capture the series of movements created by the cascading montage of objects. All the items were suspended from a large frame and cut down one by one, with the falling shots filmed in one take to demonstrate the true nature of gravity and, thus, the fall.