Cannes Lions
TBWA\INDIA, Gurgaon / HENKEL / 2008
Overview
Entries
Credits
Execution
We purchased a couple of plates and cleaned them with Pril. Then we had these plates replace the car under-carriage inspection mirrors used by security guards at the gates of the residential and commercial complexes.
Outcome
The response was terrific. The device not only generated brand awareness but also created a buzz about the creative use of a household item.
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12 items