Cannes Lions

PRIL WASHING-UP LIQUID

TBWA\INDIA, Gurgaon / HENKEL / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

We purchased a couple of plates and cleaned them with Pril. Then we had these plates replace the car under-carriage inspection mirrors used by security guards at the gates of the residential and commercial complexes.

Outcome

The response was terrific. The device not only generated brand awareness but also created a buzz about the creative use of a household item.

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