In order to create awareness for the new Capital One Prime +0.9% credit card, a microsite was designed to convey the benefits of the credit card in a memorable and entertaining fashion. Online videos were utilized through humorous mock success stories, in the tone of a weight loss commercial, where each character dramatized a difficult situation they had to face because of a high rate. The microsite included an interactive calculator to illustrate how much could be saved by transferring current balances to the card, a send to a friend option, and detailed card information.