Cannes Lions

Principal

OGILVY & MATHER MUMBAI, Mumbai / MONDELEZ INTERNATIONAL / 2016

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This film is the dialogue between a school principal and parents of students. The principal talks about an extremely sensitive issue - exams.

She offers them a different paradigm to deal with the big, stressful world of exams; a view that is bound to make parents rethink the very concept of 'education'.

The film ends with Bournvita - a legacy brand in India, asking people to rethink their old views. Just the way Bournvita has, by introducing a new variant called Bournvita Badam Booster.

Bournvita Badam Booster is a nutritional supplement for children.

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