We spent US$ 0,00 to produce this movie. The building crashing in the background is real. We shot this film during a real implosion of a building near our agency. The implosion event got full attention of the media. More than 4 National TV channels covered it live. We had only one chance to do it, and we did it. Perfectly in sync.During the same time there was a massive Real Estate promotion going on over the radio that was giving away an apartment for the 'most creative video' with the theme: Why do I deserve anapartment?We uploaded our Pringles video on their website and right away we became the most viewed and the most voted video in the promotion. It didn't take long until the promotion responsible found out that there was something odd going on and soon enough we got disqualified from the contest with no further explanation.But it was too late. The story was uncovered by the biggest Brazilian portal news and recently it started popping up on advertising blogs all over the internet.

We spent US$ 0,00 to produce this movie. The building crashing in the background is real. We shot this film during a real implosion of a building near our agency. The implosion event got full attention of the media. More than 4 National TV channels covered it live.We had only one chance to do it, and we did it. Perfectly in sync.

But it was too late. The story was uncovered by the biggest Brazilian portal news and recently it started popping up on advertising blogs all over the internet.