For printing, one thing is indispensable: colour. So we sent out an “original” colour-box of HMD. Enclosed, the addressee could find a typical colour-fan. Different materials and colours, mixed with the company’s mission statement, demonstrated the service offered by HMD. For the quick response, a prepaid cellphone with HMD’s phone number was enclosed also.

80% of the addressees used the cell-phone for response. Eight new clients were won by this promotion.