Cannes Lions
OGILVYONE MEXICO, Mexico City / AMERICAN EXPRESS / 2005
Overview
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Credits
Description
A "Reserved Tape" (much like a police tape or a "Do not pass" tape) was sent to them, showing that they could now reserve any place they wanted worldwide in a Priority Pass waiting lounge, just for them.
Outcome
A high percentage of Platinum Card members to whom the direct mail was sent called in to apply for this new benefit.
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