Three skippable YouTube pre-rolls in collaboration with three huge Lebanese influencers:

The first 5 seconds of the first pre-roll opens on a young lady sitting in a dark parking lot sarcastically saying that all is fine, and it’s not the time to speak about rape cases that are “darkened” (disregarded). She seriously proceeds by encouraging viewers who didn’t “skip” the ad to use Abaad’s help hotline.

The first 5 seconds of the second pre-roll opens on a mom in the kitchen saying it’s not important that many mothers are abused daily in front of their children. She then addresses those who didn’t “skip” the ad to use Abaad’s help hotline.

The first 5 seconds of the third pre-roll shows a young woman casually watching TV and sarcastically dismissing the importance of GBV abuse cases. She seriously proceeds by encouraging viewers who didn’t “skip” the ad to use Abaad’s help hotline.