Cannes Lions
COLENSO BBDO, Auckland / TV3 / 2009
Overview
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Credits
Execution
Media people get all the free things. So a yummy cake turning up for them for morning tea wasn’t that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break. We had hidden a file within the cake. Once the file was removed they were left with a simple message ‘Prison Break returns 19th Nov TV3’.
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