Cannes Lions

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TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2022

Awards:

1 Shortlisted Cannes Lions
Film
Supporting Content

Overview

Entries

Credits

Overview

Execution

There is something so visceral and real about how the camera follows our characters on a wide lens in real locations, with real interactions. As the claustrophobia builds, the frame begins to fill with people. As the frame fills, we will get bumped and pushed aside. Sometimes we lose our position being close to him, but we are in it with him, the camera reactive to the situation.

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