Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2022
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There is something so visceral and real about how the camera follows our characters on a wide lens in real locations, with real interactions. As the claustrophobia builds, the frame begins to fill with people. As the frame fills, we will get bumped and pushed aside. Sometimes we lose our position being close to him, but we are in it with him, the camera reactive to the situation.
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