Cannes Lions
BBH ASIA PACIFIC, Singapore / UOB / 2015
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‘Carousel’ is the story of personal values as it relates to money, passed down from father to son. In this story of years gone by a father takes his son to an amusement park. When asked by the carousel ticket dispenser how old his son is, the father tells him.
The ticket seller indicates that the father could have told him he was younger, implying he’d be let in for free, as the seller could not tell the difference. The father responds that his son would have been able to tell the difference though.
This story of personal honesty is expressed in the line ‘our values define us’ as it relates to UOB Private Bank.
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