The realisation of the campaign makes full use of the characteristic features of the media chosen, thus intensifying the message and adding a strong emotional touch to it.

Julius Bär beats the other five top-rated banks with respect to the criteria "trustworthy" and "innovative". They managed to improve its image within one year in 24 out of 35 criteria. According to the target group, They will be the clear winner among the leading private banks in future.