Cannes Lions

PROBLEM DISSOLVER

PUBLICIS BRASIL, Sao Paulo / SANOFI AVENTIS / 2013

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Overview

Entries

Credits

OVERVIEW

Description

Show how fast it acts by creating tablets that literally dissolve problems in seconds.

Execution

By creating tablets that literally dissolve problems in seconds, the piece was able to show how fast the product acts.

Outcome

For the first time a medicinal product used the best formula against the lack of disposition: humor.

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