Cannes Lions

PROBLEM DISSOLVER

PUBLICIS BRASIL, Sao Paulo / SANOFI AVENTIS / 2013

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Show how fast it acts by creating tablets that literally dissolve problems in seconds.

Execution

By creating tablets that literally dissolve problems in seconds, the piece was able to show how fast the product acts.

Outcome

For the first time a medicinal product used the best formula against the lack of disposition: humor.

Similar Campaigns

12 items

SEPHORA, Paris

We belong to something beautiful

2024, SEPHORA

(opens in a new tab)

EDELMAN, Berlin

Scent of Life

2023, SANOFI AVENTIS

(opens in a new tab)

SUDLER & HENNESSEY, Milan

Biogen Genetic Signatures

2016, BIOGEN

(opens in a new tab)

CDM PRINCETON, Princeton

Binge Eating Disorder: Don’t Look_Livingroom

2016, SHIRE

(opens in a new tab)

PRP UKRAINE, Kyiv

DRAW FOR HEALTH FACEBOOK APPLICATION

2014, SANOFI AVENTIS

(opens in a new tab)

SAATCHI & SAATCHI HEALTHCARE INNOVATIONS, Newtown

PENTACEL VACCINE

2010, SANOFI AVENTIS

(opens in a new tab)

FABRA & QUINTEIRO PROPAGANDA, Sao paulo

VIAGRA

2009, PFIZER

(opens in a new tab)

PBC COMUNICAÇÃO, Sao paulo

CEWIN

2009, SANOFI AVENTIS

(opens in a new tab)

PUBLICIS BRASIL, Sao paulo

PEPSAMAR INDIGESTION MEDICINE

2008, SANOFI AVENTIS

(opens in a new tab)

GIOVANNI+DRAFTFCB, Rio de janeiro

OFF INSECT REPELLENT

2008, S.C JOHNSON

(opens in a new tab)

MUDRA DDB, Mumbai

MYORIL MUSCLE RELAXANT

2005, SANOFI AVENTIS

(opens in a new tab)

LOWE BANGKOK, Bangkok

COLLAGEN FOR WRINKLES

2005, CEREBOS

(opens in a new tab)