Gábor Herendi, the director of this feature comedy came up with a solution: instead of using the regular product placement methods during the story, he placed six individual spots at the end credits, re-enacting existing scenes with the lead actors, in which the products are featured in a humorous way. These spots resemble bloopers that we occasionally see at the end credits of films. Since the film is a comedy, these scenes are a funny addition instead of being a nuisance. They are much more direct as advertisements, yet not annoying and give an extra source of laughter after the film itself is finished. Since this is the sequel to a very successful comedy made in 2000, the actors are very popular. These spots therefore gave a great chance for the clients to advertise the product with these famous actors, in featured ads that are related to the film.

The response from audiences has been very positive. Since the premier, a survey has been done by Sonda Ipsos, which shows that 3/4 of the viewers asked would prefer to see product placement like this at the end of other feature films. 3-4 times as many people remembered these brands as the brands in the commercials before the film.For profit growth: T-Home had a subscriber base of 50.000 homes before the premier in December. Now they have a subscriber base of 400.000, therefore they had a 800% growth in subscribers, probably from a combination of other ads and this.