Interplanetary productFilm production company Gebr. Poppelaars re-branded themselves First on Mars. This production company, famous for various Dutch TV-commercials for clients such as Lassie, Pearle and Cup-a-Soup wanted a new name that matched with their international ambition. The concept and the corporate identity take this ambition a little further: for international read interplanetary! The new name and identity provide the company with a novel and creative platform from which to present themselves.Navigation in cyberspaceThe First on Mars-logo becomes the navigation for the website. Click on the rocket and meet the First on Mars crew and discover their individual ambitions. If you wish to see the work of the various film directors click on the camera, where the films are projected. Want to meet the Martians? click on the Martian and discover their world, send emails to friends in Martian, order caps and t-shirts.