Cannes Lions
FCBULKA ADVERTISING, Mumbai / SALAAM BOMBAY FOUNDATION / 2015
Overview
Entries
Credits
Description
The activity was a stunt promoting the importance of educating a young girl.
We sent little girls for legitimate interviews to top corporate houses making them messengers of their own cause.
Execution
The recruitment agencies created resumes based of the dreams and ambitions of the girls. They got the attention of the big corporate houses with these resumes. Interviews were set up, and the girls were sent to face the interviewers across offices. The interviewers went in expecting legitimate candidates but were absolutely surprised to find little girls.
Outcome
- We collected funds to educate over 200 girls in just a month. The campaign is gathering momentum and we are in the process of reaching out to various other organizations.
- The campaign made the targeted corporate houses realise that number of women in the workplace is slowly declining. And if they did not support these girls, they may not have any women candidates tomorrow.
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