Sets of color printed paper tissue magazines each with different sheets of information and QR codes are placed at every door in selected estates of mid to high income groups which the bank targets. This group is also internet savvy and a high percentage use smart phones. Tissue papers in acrylic display sets would not be thrown away like normal direct marketing papers. Hence, effectiveness is 10 times greater. The tissues are being placed at home constantly reminding residents of the advertisements. QR codes can be scanned to link directly to the bank’s webpage or call to make an appointment.

The campaign received good reviews from residents after it was launched and increased brand awareness. Residents received functional free tissues monthly together with useful information. They could also connect and make appointments with the bank directly in the privacy of their own home by scanning the QR code. This saved time as they need to line up in the bank for service. During the campaign, the number of new customers increased 17% and visitors to the branches increased 31%. There are also 20 sheets of advertisements per set so rate of outreach effectiveness increased 20-fold for each household.