Cannes Lions
MK NORWAY, Oslo / RFSU (THE SWEDISH ASSOCIATION FOR SEXUALITY EDUCATION) / 2016
Overview
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Credits
Description
The campaign consists of three radio spots.
Each spot plays out a unique situation where a somewhat unsympathetic person is protecting a friend that's been behaving as either an asshole, a dick or a cunt.
A voice-over then concludes that it’s better to protect your own (actual) asshole, dick or cunt, than people that behave like such. And encourages the listener to always use a condom from RFSU.
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