The entity of defense and protection to the Brazilian forests, SOS Mata Atlantica Foundation, requested the creation of an internet banner to alert the public to the fact that the country's forests are being destroyed. Imitating the sounds caused by an Axe, the banner samples what the rainforests will become due to the illegal scanning of the wood. This campaign is one more attempt by the SOS Mata Atlantica Foundation to sensitise the people to support the institution.