Cannes Lions
M&C SAATCHI DIRECT AND DIGITAL, Mumbai / BIRLA SUNLIFE / 2012
Overview
Entries
Credits
Outcome
Of the 4,000 mailers sent, 565 customers (a response rate of 14%) called and 344 customers (a conversion rate of 8.6%) bought Protection Solutions. Policy investments reached a record and rose by 170% in that quarter. But the most important result was that 344 people believed in the power of the idea over the original saat pheras they had taken.
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