Reflex KOLO is a modern coating which protects bath ceramic and glass surfaces from deposits of fur, dirt and contaminants. Reflex KOLO is a viral marketing Internet advergame specially made to entertain and be fun (by showing advantages of the coating). The main objective of the Reflex KOLO advergame was to: show advantages of Reflex KOLO coating, availability of Reflex KOLO coating in Sanitec KOLO products/series, show Sanitec KOLO products and gain as many kolo.com.pl users as possible. Target group: Internet users, clients interested in Sanitec KOLO products.