We didn't have news or a concept for the website. We only knew we had to change and that it had to be the result of what we wanted to project. Based on that, changing the website meant to be under construction. How about making the buzz around the construction? how about generating news where there has never been any news? Through a conversation we involved people in a story that appeared to have no end. Our under construction page was much more than an image, it was an invitation to discover all we do while people scrolled down.

9.140 people didn’t close the page even they noticed it really was under construction. 3:48 was the browsing average time.

+600 believed they were the first visitors. 1.860% was the percentage in which the number of visits increased. +2.000 clicks to the contact button even though it was not what we were looking for. increase of fans, everything based on the same goal: the number of facebook fans increased to 28,5 per day when it was of 2,4 and the number of followers on Twitter increased by 7 a day when it was of 0,6.