We decided to start looking for young stars out there, hidden in the streets and small towns… The ones that are winning both national and international championships, those that in some cases do not have a bike of their own, an appropriate athlete´s diet or those whose sponsor are their humble parents.

Created a team with them, a team that will not be able to compete in Rio, but with the right support, surely it will reach Tokyo 2020. Then we presented the team to the whole country through documentaries, social media and national press. reactions of the Colombian people were immediately visible.

A small idea from Colombia´s team changed the whole story about Visa global Sponsorships that now is finding and supporting those future champions everywhere.

We looked for those future stars of the sport, children who were already champions or world champions, but who had no support. With them we created a team, one that would not compete in Rio 2016, but in Tokyo 2020.

We show our team to the whole country in a documentary series and multiple reports in the main media in the country.

PROXIMOS became the most successful Visa campaign in Latin America, according to a study that Visa Global conducted. In addition to this, PROXIMOS has become a global initiative that will now seek future stars all over the planet.

An increase in the brand's love 21%

Views increased by 2000%

Visa began to be perceived as a brand committed to the local sport

A complete team with the best future athletes in the country

PR for a value of 200 million