The film was used to launch the organic yoga wear brand called Proyog. The entire film is a montage sequence of the cultural milieu of India. Iconic and evocative images related to Indian heritage and tradition suggests that the story of yoga was born in India. And, that it still remains the spiritual hub of yoga pursuit and perfection. Some of the shots capture the coexistence of chaos and peace in the daily lives of people in India: this suggests that true yogic tranquillity and peace can still be found amidst the chaos of modern India. In the end the film hints that India is the place for serious yoga practitioners - they should associate themselves with all aspects of Indian yoga tradition for a more holistic and personal experience.