Prudential Father Campaign delivers the sweet father’s love through showing sweet relationships between fathers and babies. It’s very meaningful, especially in Korea, where the mother-baby bond is more obvious than the father-baby one, even though fathers have just as much love for their children. This campaign wants to support fathers, the heads of family, and they’re the main target of Prudential Life Insurance Company. One more remarkable point of this campaign is that all of the ads are made with UCC (User Created Content), which is home video content made by consumers themselves. This makes the campaign more natural and emphatic.