Health reviews and checkups are often undertakings that individuals do on their own, seldom involving their families in the process or results. While an important topic that should be discussed openly and candidly with loved ones, one’s wellness is often a sensitive topic to engage families in conversations about –– or even overlooked –– because they have an emotional involvement in your life.

Prudential Thailand, as an insurance brand that stand for HEALTH, wanted to dissolve this invisible walls that surround health issues. We want people to have the conversations to take care of themselves and their families better.

We didn’t create just a normal ad campaign..

we created a brand new year-end health routine for Thai families in the YEAR-END HEALTH REVIEW campaign.

The people who take care of your family’s health the best are your own family members –– doctors and insurance surround that core care.

#YearEndHealthReview encourages and ignites powerful conversations around family members’ health and lifestyles, and more importantly, how year-end health reviews are crucial for them to live their lives to the fullest –– together.

In the social experiment, actual family duos were cast in an interview-style documentary video, where father-daughter and mother-son pairs were asked to fill up a health questionnaire on the other party’s behalf, and then subsequently undergo individual health checks. After, they were separately interviewed on what they thought the other's results would be, and finally shared their reports with each other.

• 3M+ views in just 2 weeks across social media channels

• +127% website visits

• +14.72% engagement rate

• Over 20 influencers joined in the conversation by similarly reviewing their family member’s health on their social platforms.