To deliver the complexity required for our sophisticated gamers we developed a fifteen stage online hunt.

Players had to travel across NZ’s best known local and international sites and access hidden content by entering the correct keyword into the sites toolbar. Hidden content linked to the game plot and lead onto the next stage of the hunt.

The ability to search and unlock hidden content required each website to allow Uncharted 2 integration within the site's functionality.

We successfully negotiated a number of media firsts along the hunt adding impact to the campaign.

• Unchartered 2 features a fictitious island named Xanadu. We succeeded in getting the Metservice to add Xanadu off the west coast of New Zealand onto their official map.

• We took the path of the hunt across airnz.co.nz, the non-commercial website of NZ’s national airline.

The business objective was to sell 8,000 units. This was over delivered by a staggering 211%!