Cannes Lions
ZULU ALPHA KILO, Toronto / PARTICIPACTION / 2015
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The ParticipACTION “Make Room for Play” campaign consists of three television spots – “Playground”, “Basketball” and “Road Hockey”. In all three spots we portray how children’s screen time is literally taking away their playtime. To support the message further, instead of leading people to a website to find out more, we cheekily discourage viewers to do so with “Don’t go to our website”.
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