To design something that offers the often jaded fans of the genre something fresh and exciting.

For the shop’s billboard campaign, the artist created three finely-detailed pencil drawings of his own personal nightmares. The much loved portrait style of the design to depict not-such-loveable subjects dramatized the normality of the Psycho-Store’s abnormality.

The posters were loved so much by the customers that they had to be reprinted and were sold at the store in huge numbers.