In a new take on the old beer goggles phenomenon, a woman gushes about a new product that makes her look ten years younger almost instantly. At the end of the commercial, we realize the ‘product’ she’s talking about is beer.

There’s nothing a guy looks forward to more after a hard day’s work than kicking back with some beer and having some fun. And a campaign for a one-for-one offer has to reflect that sense of fun. Here, the unexpected placement of what seems to be a woman’s ad in a man’s medium grabs the guy’s attention, while the humour of the creative reels him in.

When you have a limited advertising budget, one needs to ensure each advertisement is memorable. This campaign enjoyed a 60% unaided recall figure and an overall month on month increase of 40% traffic to the pub. Consumers cited humor and `the twist' as reasons why they remember the ads.