Cannes Lions
TCC, Chennai / CHILDREN'S HOME OF HOPE / 2011
Overview
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Credits
Outcome
The mailer was very well received. A sum of close to INR 1 Million was raised over a period of three months from the 25,000 mailers that were sent out, and donations are still coming in. Several shopkeepers and small businesses also made more than one contribution by requesting their patrons to make small donations at the billing counter. Several recipients have also volunteered their services and assistance to the NGO on a part-time basis.
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