We created the world’s first posters, made entirely out of staples. We literally made these endangered animals stay, which showed in a fascinating way what the goal of the organisation is all about.

We placed the posters in the centre of major German cities. They were real eye-catchers and viewed as real pieces of art, not just advertising posters. In no time, the campaign became the talk of the town and the Pro Wildlife's website traffic increased by 140% during the campaign, leading to a 17% increase in spontaneous donations.