The 360° campaign was launched in different media: TV, radio, print, poster, pins and placemats but also including the sale of a female worker on hebbes.be, realising website, creating events.

Ethicom research shows that more than 80% of NGOs expected a decrease in their fundraising, 11.11.11 realized a 5% increase in their 11th November campaign weekend, i.e. the highest growth over the 5 years.This campaign has an impact on journalistic media for example on television news, newspaper articles, etc.