Cannes Lions

PUBLIC SERVICE HELPLINE

BATEY, Singapore / SAMARITANS OF SINGAPORE / 2006

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The Samaritans are thought of as a last resort, an organization that talks to desperate individuals. The aim of this work is to reach people before they get to the point of crisis, before they even think of suicide. The work makes people ask themselves if they think positively or negatively. If they feel that all is negative then there is someone who can help.

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